Europe’s Unlikely Bitcoin Success Story
How Bitwise expanded into Europe
Bitcoin ETFs are no longer a fringe idea.
In 2020, a five-person startup in Germany launched the world’s first centrally cleared Bitcoin ETP.
Within a year, it crossed $1 billion AUM. That startup was ETC Group.
And it was just the beginning.
I recently sat down with Bradley Duke, founder of ETC Group and now Head of Europe at Bitwise, to break down the rise of institutional Bitcoin adoption, the fall of trust in the US dollar, and why Europe’s strict regulators unexpectedly became crypto’s unlikely ally.
For any Bitcoin enthusiasts, especially those in Europe, we covered some fascinating topics.
Bradley shared the real story behind building a regulated crypto product in Germany, what ETPs mean for Bitcoin adoption, and how macro tailwinds like inflation, de-dollarization, and sovereign risk are fueling Bitcoin’s rise in 2025.
In his words: “I think it’s a little different this time.”
It certainly seems that way with Bitcoin at all time highs.
Enjoy the episode 👇
P.S. For those specifically interested in a pathway to EU citizenship via Portugal's Golden Visa, we at Bitizenship have created an innovative solution combining EU residency with Bitcoin exposure.
On April 29, 2025, the European Court of Justice ruled that EU citizenship cannot be sold – a genuine link is required, money alone is not enough.
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5 year residency to apply for EU citizenship
Minimal physical presence (14 days every 2 years)
The fastest and most secure path to EU citizenship available
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